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Statistics

:::info Open it in ZonaCNC 👉 Go to your Statistics in ZonaCNC → :::

Statistics show you how your listings are performing: how many people view them, how many leads you receive, and how many times buyers save them as favourites. They let you make data-driven decisions instead of guessing — adjust your price, improve your photos, or understand which machines generate the most interest. This is an advanced feature available depending on your plan; if yours does not include it, the section will appear locked with a padlock icon, and you can unlock it simply by upgrading your plan.

The "Statistics" section (available depending on your plan)

Steps​

  1. Go to your Seller Dashboard (Panel de Vendedor) inside "My Account".
  2. Open the Statistics section.
  3. If your plan includes it, you will see the metrics for your listings; if a padlock appears, that means you need a higher-tier plan.
  4. Review each listing individually and compare which ones receive the most views and the most leads.

What it measures​

You can choose the date range (from / to) and group results by month. The dashboard shows:

  • Impressions: visits to the detail page (PDP) of your machines. Low impressions usually point to a visibility issue or a weak title.
  • Clicks: clicks on your listing card within the catalogue (how many people open your listing from the search results).
  • CTR: the click-through rate — clicks as a percentage of impressions; it tells you whether your card catches attention.
  • Leads: contact forms submitted and phone numbers revealed. This is the metric most closely tied to an actual sale.
  • WhatsApp: contacts initiated via WhatsApp.
  • Total leads and rate: the total number of leads and their share relative to total visits.
  • Time series: a chart of impressions, clicks, and leads over the selected date range.
tip

Compare two similar listings: if one gets significantly more views, look at its title and photos and apply the same approach to the underperforming one.

warning

If the section appears locked, it is not a bug: your current plan does not include statistics. Upgrade your plan to enable them.

Tips​

  • Many views but few leads: review the price or add information that answers common questions (condition, hours of use, location).
  • Few views: improve the title, the category, and the main photo — that is what buyers see in the listings.
  • Give the data some time before making sweeping changes; the impact of edits becomes visible over the following days.